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Profitable Sales

Loss leader items or selling items for less to attract new customers is time tested and proven strategy that can be profitable on slower days and non holiday seasons.

 

Grocery Stores have mastered the art of profitable sales by using coupons and loss leader items to invite customers to visit them on slower shopping days such as Tuesday Wednesday and Thursday.  This practice expands the number of grocery shopping days from three days to seven seven days.

 

50% Off a jar of Spaghetti Sauce

When is the last time you purchased a jar of spaghetti sauce to drink like a soda? 

 

Since the answer is never; a jar of spaghetti sauce becomes a catalyst  for additional purchases because it is an ingredient that requires additional products to become a meal.  So advertising a jar of spaghetti sauce stimulates thoughts of preparing a meal that require items such as; meat, spaghetti, and various ingredients to personalize a meal; such as lettuce for salad, salad dressing, garlic bread and maybe a bottle of wine, etc. 

 

Reducing the cost of a jar of sauce that sells for $1.49 can lead to more than $40 in additional sales.

 

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